Ready to get more subscribers, views and likes on YouTube? Want to learn how to build a YouTube audience that's really valuable?
Today you'll learn seven essential tips on how to successfully promote, share, and grow your video to build a YouTube audience that thrives.
Tip 1: Build a trusting YouTube audience - create helpful content
When you create a YouTube video, make sure it's helpful to your audience so you can build a real relationship.
They want them to trust you to provide good content and respect their time. Instead of insulting their intelligence with click bait, create solid, valuable posts that are worth your audience watching and sharing.
Once you've proven the quality of your YouTube channel, people will be much more likely to come back to see what's new.
Think about the issues your audience is having," explains Nick Nimmins, YouTube content creator and coach, "and create instructional content that will draw those people in and get them into your content."
The most popular video formats on YouTube include:
QUESTIONS AND ANSWERS
By building trust, you can build a YouTube audience that will rely on you to get their problems solved (as opposed to another sales pitch), and they will love you for it.
Tip 2: Build your YouTube audience with exclusive content
Not only do you make great videos that set you apart from other YouTube channels, but make sure your audience knows that. Make sure they know your content is different, better, and maybe even a little exclusive.
Create FOMO (fear of missing out) when they're not watching. Brian Fanzo, video expert and keynote speaker, explains that telling people to watch a video often doesn't work, but when you stimulate them with new content, they want to join in. He explains, "There's a little bit of that, 'Well, if I'm not in it, I want to be a part of it now.'"
First, share videos with a select group. Share "early access" to the videos on your website or in your email newsletter so subscribers get access first. Video consultant and YouTuber Owen Video suggests, "When we release a new video, it doesn't appear for a day. That means the public can't find it, but you can send the link to people". After that, post it for everyone else via social media. Your YouTube audience will be happy to be the first to see your new content, and they'll be rewarded for signing up for your newsletter.
Video creator Sean Cannell explains why it's beneficial to withhold a few details. "If you want to get someone's attention, don't specify what you're going to tell someone in full. Tell them a little secret so they can keep watching....".
Tip 3: Provide important context for each video
Be clear about what your video is about, right from the start. The more accurate, the better. This respects your viewers' time (which in turn builds trust!) and encourages them to click on more videos. Provide context in:
Title (what is the main topic of your video or what problem does it solve?)
Description (if it is an instructional video, which software version is it specifically?)
Web page body (what else does the viewer need to know before deciding if they want to click on the video?)
Video Thumbnail (What can you put in the thumbnail image to help clarify what the video is about?)
First 10 seconds of video - If possible, share key points with viewers to encourage them to watch the entire video.
If your video is divided into different topic areas, you can provide this list as context so viewers can jump to the topic that interests them most.
Tip 4: Be consistent to build an audience on YouTube
While your content should vary, your publishing cadence should be predictable. As a YouTube creator, it's important that you maintain a regular publishing schedule for your video content. That way, your YouTube audience knows when to look out for your content and can prepare for what's to come. Be consistent about:
Time of publication - if you z. For example, posting a new YouTube video every Wednesday will be expected by your audience.
Type of content you post - If you're a skateboarding expert, you shouldn't suddenly be posting videos about trees.
Where to Publish - Promote your new videos in the same way e.g. B. via your email newsletter, website, social media, etc.
Interacting with viewers - Replying to video comments is a great way to increase engagement.
Chris Kardos, Social Media Manager at Convince and Convert, underscores the importance of consistency: "Keep at it, because consistency increases reach and the chances of capturing people's interest."
Tip 5: Test your content
Take the time to verify that your content is resonating with your YouTube audience. Is that really what they want? does he help them Is it interesting and/or entertaining enough for them to keep watching?
Take a close look at what other successful video creators are doing to promote their content. Also check the performance metrics of your own YouTube library. Compare the performance of your own videos to see what gets the best results. Titles - Are some titles more successful than others?
Thumbnail - Are there clear winners that will appeal to the viewer?
Video Length - What is the attention span of your target audience?
Video context - What information do you need to include (and what's too much)?
The First 15 Seconds - What format keeps viewers engaged?
Video Type - Which approach draws the most attention - talking head, first person, man on the street, etc.?
Upload time and location - Does your audience watch videos Monday through Friday between the hours of 9am and 5pm or some other time frame?
Tip 6: Get help and work together to build a YouTube audience
Even if you create content alone, you don't have to promote your videos alone.
Use your current circle. Share your new video to your email list, spread the word among your company's employees and invite your friends to check it out. You can even incentivize sharing (just make sure you know influencer disclosure laws).
Get help from a class or other creators. Chances are there are people in your business who have experience building a YouTube audience who could help you get started. Or try an online course. TechSmith's free TechSmith Academy is one opportunity you can try.
Collaborate with other creatives. This works even if they cover the same topics as you. Not only can you promote each other's content, but you can also appear in videos together and engage in other types of co-branding. This gives you access to people you might not have found otherwise.
Tip 7: Make your videos show up in search results
Search Engine Optimization (SEO) is crucial to building a YouTube audience. Because YouTube is owned by Google - and those two platforms are the biggest search engines - it largely depends on how people find your videos and how you can expand your reach.
Be specific. "The more specific you are, the easier it is to find you," explains YouTuber Andrew Kan. Leave out the general search terms. Instead, choose specific topics in your niche and make sure your titles and descriptions reflect that.
Lead with solutions. Instead of a glorified sales pitch, be proactive in answering viewers' questions. Provide them with value and they will be more inclined to "like", subscribe and share your content, making it easier for them to be found.
Provide value in the title, description, and thumbnail. Make sure your video's title, description, and related content clearly show the viewer why they should click, watch, and come back to learn more.
Creating videos on YouTube is key to your video marketing and content marketing efforts. And building a thriving YouTube audience goes well beyond posting videos. We hope these tips are helpful as you build your personal brand and expand your online video presence.